What kind of media institution might distribute your media product and why?
When creating my product i wanted to create hybrid genre of magazine - indie/rock to come a cross between NME, rocksound and kerrang. I chose to make it like this as i thought it would be a slightly different and it would appeal to three seperate audiences. You would get three lots of revenue as you would get the readers from, Kerrang, Rocksound and NME buying the magazine due to its hybrid genre. I would aim to be able to sell my product in a newsagents or a big supermarket, but that would take time to get to that stature. I would try and build up a profile by distributing it independently online or through small news agents then to get it independently into a large store on sale..
I think the kind of company who would distribute my magazine would be companies such as ICP Media or bauer media who publish Kerrang and NME however this would be costly so i would try and set it up as an independent to make the money to distribute through larger companies such as ICP or bauer.
Although my magazine is very similar to rocksound, NME or kerrang it does have some differences. Whereas NME generally focuses around the indie genre, and rocksound focus around the rock metal/genre mine combines the two with added extras such as punk and electro and dance music. I chose to make it this way as i would like to see a magazine like this be made as i would probably buy it.
Bauer media also distributes Kerrang magazine, i found this out during my research and planning and it is now coming in handy. Kerrang is distributed throughout the UK aswell as worldwide.
ICP media distributes NME and it is one of the longest running music magazines and is distributed weekly all over the world.
I would hope that one of these two institutions may distribute my product but if not i would use web 2.0 to establish a fanbase for my product to then go to a distributor and ask them to consider distributing my product.
Why would these instituions distribute my product?
i believe that they would distribute my magazine as they would recieve a cut of the profits and there would be three lots of profits going to me as there would be the readers from three different magazines buying mine hopefully, so i think this would appeal to the distributors to invest in my magazine and if there was already an established fanbase it may encourage them to invest as they would be guaranteed some kind of profit.
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